Alex Raj

Director of Player Development & Co-Founder


Alex has worked with and trained NBA players, as well as youth basketball players. He knows that hard work is one necessary component to take a player to the next level, but hard work alone will not get you there. You also need proper guidance, and preferably from someone who has been there. Alex knows the skills, mentality, effort, performance, body maintenance, and commitment that is needed to play and succeed at each level of basketball, and he loves to pass that knowledge on down to the next generation.

During his training sessions the fundamentals of the game are stressed heavily because he knows in order to become great in the sport a player must first have a very strong grasp of the fundamentals. Each individual athlete’s training session is different based upon the type of player they are, and what areas they are looking to improve upon. What you can expect to improve when working with, Alex, is your ball handling, shooting, passing, finishing, offensive & defensive footwork, explosiveness, agility, mentality towards the game, confidence, and your work ethic. Alex motivates his players to test themselves during his trainings to see how far they can push to get better that day, because little improvements made daily are what is needed to take your game to the next level!


Alex grew up on the Central Coast of California, where he played basketball for the Pirates of Morro Bay High School. He excelled in the sport. Following his sophomore year, Alex, was asked to play AAU basketball with the Los Angeles Rockfish. Playing for the Rockfish allowed him to test and improve his skills against some of the nations best players, this really opened his eyes to what “Big Time” basketball was all about. During his senior year, Alex, was named to the All San Luis Obispo County 1st team, All Los Padres League 1st team, and All CIF SS team, as well as being named the MVP of the San Luis Obispo County vs. Santa Barbara County All-Star Game. Alex went on to play basketball at Cuesta College in San Luis Obispo, playing under Head Coach Rusty Blair. Following his stay at Cuesta College he finished out his eligibility at Notre Dame de Namur Univeristy, a NCAA Div II University in the bay area that competes in the highly competitive Pac West Conference. Alex was not only an important member of the basketball team, but he also was a hard working student. So much so, that he graduated from NDNU with Magna Cum Laude honors, earning his bachelors in Business Administration with a focus in Marketing. From NDNU, Alex, went on to play professionally in the ABA (American Basketball Association), for the Rockets of Richmond, California, where he helped to lead his team to a top 10 national ranking. He then went on to play in Mexico’s top professional league, the LNBP, where he played for the Guerreros of Chilpancingo. Alex most recently played in Germany for the Westfalen Mustangs where he helped lead his team to an undefeated season.

As a player, Alex, has been blessed with great athletic ability, and an immense understanding of the game, but where Alex has really developed an edge over the competition is in his work ethic. Alex demands a lot out of himself and is constantly the hardest working player on the court and in the weight room. His extreme work ethic is contagious and spreads to anyone who works or trains with him, he is constantly pushing himself and others around him to give their all, test their limits, and improve on a daily basis. This relentless work ethic and commitment to improvement has made it possible for, Alex, to travel the world playing and teaching the game that we all love.


Alex has coached all over the world, from coaching youth, college and pro players in the United States, to coaching with a professional club in Germany, to teaching coaches and players in China. In America, where Alex is from, he started Optimum Basketball in San Luis Obispo, California, where he grew the basketball training company from 4 players to over 100 players training weekly in just 18 months. This happened mainly because Alex’s and Optimum Basketball’s commitment to their players and the game of basketball.

In 2015, Alex, started travelling to China to teach basketball in partnership with the 1 Dream Foundation. Together they ran a National Coaching Clinic in Shenzhen, China where 1000’s of coaches from all over China would come to improve their basketball knowledge and learn from an Elite group of American Coaches, and NBA players. Alex did this for years and still does to this day.

Alex also has college coaching experience in the United States where he coached 8 years at Cuesta College for the Men’s Basketball Team. Alex was an Assistant Coach for the Cougars, who compete in the Western State Conference. He was the Strength and Conditioning Coach as well the Head Player Development Coach for the program. During his eight years with the Cougars they have won five Western State Conference Championships, and have also produced four conference MVP’s. The Head Coach for the Cougars is, Rusty Blair, who has coached there more than 25 years as Head Coach of the Cougars and is a legend in the California Junior College Basketball World. Rusty has a wealth of knowledge from not only his lengthy Head Coach experience, but also from his 15 years as a Professional Player. Alex has been very fortunate to not only benefit from playing for Rusty, but also to learn the other side of the game while assisting him for 8 seasons.

Alex really enjoyed seeing the players come in as freshmen who have talent, but need to improve in order to succeed at the next level. Then watching their journey as they left the program as well-developed players their sophomore year with full ride basketball scholarships in which he was an integral part of.

Alex is the total package, he’s a friend, trainer, coach, mentor, and he is passion driven. Alex not only talks the talk, but he walks the walk, and his action and drive has rubbed off on me. He has pushed, and helped me to become a more well rounded player and athlete, which has helped me earn the opportunity to become a Professional Basketball Player where I have played many places such as Mexico, Kosovo, Australia, Italy, Tunisia, Singapore, and El Salvador. I have now played basketball on 5 different continents! Spending time with Alex and Optimum Basketball not only has helped me with my basketball progression (which is always a continuous process), but has also helped with my life/self development as well which in simple terms is in continuous progress. I am proud to have trained with Alex and Optimum and look forward to putting in more work this next off-season!
Laurence Donelson

Professional Basketball Player, Now In His 4th Season Overseas

“Alex is a true professional. His attention to detail is impeccable. He pushes our son and motivates him at the same time. Looking forward to continuing to work with him!”
Matt Ramos




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