It’s so important to feed your mind the right things. An often overlooked part of basketball is the mental aspect. Many players don’t realize that what goes on in their brain, day in and day out, can really make you or break you. You become what you think about. If you take care of what’s in between your ears and choose empowering thoughts, you can take your game to another level. Want a competitive advantage? Do the mental work. Let’s start.


Book #1: Psycho-Cybernetics by Maxwell Maltz


Don’t let the title scare you. This is an incredible book about the power of your self-image, and the ability to get your sub-conscious mind to work for you. Many top performing athletes have read this book and learned the power of creating the right image and implementing the right habits to achieve massive levels of success.


Book #2: The One Thing by Gary Keller


The power of focus is one of the most underrated tools in our world today. We are in the age of dramatic distraction… (ADD). Those with the ability to block out the noise and remove distractions will begin to feel like a superhero. Think I’m exaggerating? Try it out for yourself. When you focus on one thing, and block out all others, you will achieve your goals. Concentration is a powerful tool when you use it.


Book #3: The Compound Effect by Darren Hardy


Many people do not understand that every choice they make, rolls forward into the future. Like rollover minutes/data your past choices rollover and make up your present. Doing the little things daily will add up to big things monthly and yearly. If you will learn to be consistent and develop a championship routine, you will one day stand as a champion.


Book #4: Relentless by Tim Grover


How could you not pick up the book written by Michael Jordan’s trainer? Grover also trained Kobe Bryant and Dwayne Wade. You’ll dive into the mindset of a cleaner and what it takes to truly rise above the rest. This book is an insightful look into the minds of champions and what it takes daily to achieve greatness. When you’re ready for the next level, you’ll pick up this book.


Book #5: The Genius in All of Us by David Shenk


Think that LeBron James is genetically better than everyone else? Think that Kobe Bryant is just more gifted than anyone else? This book will tell you that you’re wrong. Pick this up when you’re ready to challenge your thinking and all of your thoughts about genetics and their relation to your environment. You’re better than you think and when you change your beliefs, you can become great. You are a genius. It is a matter of unleashing what is already within you.


You can pick these books up via and be sure to read them all the way through. If you prefer the audio version, go to I recommend reading them in the order in this article. Start with book 1 and work your way through them. You’ll be glad you did.


Stay Relentless. Play The Optimum Way.


Article by Brandon Cochran

Co-Founder Optimum Basketball


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